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Mahindra First Choice Wheels inaugurates dealerships in Tricity Area

Mahindra First Choice Wheels inaugurates three new authorized dealerships in Tricity Area

Chandigarh : Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company today added 4 new outlets in the Tricity area to its network.

1. M/s IDEAS (SCO 8, Sector 7-C, Madhya Marg, Chandigarh – 160009),

2. United Autowheelz ( Plot No. 176, Industrial Area, Phase 1, Chandigarh – 160002)

3. Automobia Wheels (Plot No. 297, Industrial Area., Phase 2, Panchkula, Haryana 134113)

4. Singla Vehicles S.C.F. 62A, Bharat Nagar Market, Bhatinda, Punjab – 151001

We are delighted to welcome our dealer partners in Chandigarh, Panchkula and Bhatinda to the Mahindra First Choice Wheels family. Tricity has great potential for pre owned cars and we hope to include more dealerships in this ecosystem to create and develop an organized aftermarket. We want to capture a significant market share in the growing used vehicle segment.” said Mr. Ashutosh Pandey, CEO& MD of  Mahindra First Choice Wheels Ltd. at the inauguration.

The used car market has seen a steady growth in the past year. We feel that the advantage of pricing that used car buyers get over a new car has made it a great option for many first time car buyers who are increasingly attracted toward buying used cars” said Mr Suraj Kumar , Chief Business Officer – Retail , Mahindra First Choice Wheels Ltd.

 “Mahindra First Choice Wheels is a pioneer in the used vehicle industry and through this association we would like to provide good quality certified cars with best in class warranty. We would also provide customers with a one stop solution for all kinds of used vehicle related services including selling, buying, trade-in, financing and insurance, etc” said Mr Rajiv Jain, Dealer Principal MFCWL, M/s IDEAS

The used car market in Panchkula is growing over the years and this partnership will help us to further expand our business through comprehensive products and technology enabled solutions offered by Mahindra First Choice. This association will also help us solve the challenges we face in our day to day opertaions.” said Mr Vikrant Garg, Dealer Principal MFCWL, Automobia Wheels

We feel there is lot of need in the market and through this association with the industry leader in the used vehicle space we would want to offer our customers an opportunity to buy great quality certified cars”, said Mr Rajesh Gilhotra, Dealer Principal MFCWL, United Autowheelz

Over the years, Mahindra First Choice Wheels has not only emerged as India’s leading used car company, but has also contributed to the creation of a used car ecosystem by bridging the wholesale and retail channels while leveraging physical and online infrastructure.The company is driven by its mission to transform the way used cars are retailed and has introduced several innovations along the way. The company has received an excellent response from the C&D category towns as well.

The list of innovations include developing a unique franchisee-based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country.

MFCWL has also developed a variety of industry first products which use technology to simplify used vehicle operations. The company has recently launched innovative products which are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including consumers, dealers, financiers, leasing companies and manufacturers.

In short, buying a used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience. To give complete peace of mind to the used car buyer, the company has Warranty products like WARRANTYFIRST, CERTIFIRST and CERTIFIRST+.

Subject to specific terms and conditions, WARRANTYFIRST provides Warranty for all the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST Warranty covers the car’s Engine and Transmission for a period of 6 months or 7,500 Km, whichever is earlier while CERTIFIRST+ covers for a period of 12 months or 15000 kms, whichever is earlier.

The Warranty products come with the facility of 24X7 Roadside Assistance across the country. The 24×7 Roadside Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car breakdown, he will be provided assistance.

The Warranty product gives tremendous peace of mind to buyers of certified used cars. Mahindra First Choice has a website – – which provides complete assistance to customers wishing to buy or sell a car. Mahindra First Choice also has retail finance relationships with major banks like Mahindra Finance, HDFC, Kotak Mahindra and ICICI Bank for helping consumers buy their dream cars through loans.

The used car market in India is expected to reach between 6.7mn/year to 7.2mn cars/year by FY22.The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years